Big Tea

All projects

Services:
Branding
Mascot
Design
Intro:
This project was all about blending fun, character-driven storytelling with strategic design choices to build a brand that’s both memorable and full of personality. We believe mascots and illustrations aren’t just decoration.. they’re powerful tools to connect emotionally, build recognition, and bring life to every touchpoint, from packaging to digital.

Project Info

Tea doesn't have to be boring. Big Tea is here to flip the script-bringing bold flavors, vibrant energy, and a whole lot of personality to every cup. Inspired by street culture and fueled by a cheeky sense of humor, we're making tea cool, fun, and actually effective.
It all started with frustration-weak supermarket teas, misleading claims, and blends that just didn't do the job. As someone with ADHD, our founder needed a strong sleep tea that actually worked. So, after deep research and consulting herbalists, Big Tea was born. From high-strength energy teas to caffeine-free blends that pack a punch, we're here to shake up the tea game. We do things differently-bigger, bolder, and with zero fluff. No weak brews, no empty promises, just seriously good tea that delivers.