KMCH

All projects

Services:

Brand Identity

Font

Design

Intro:

KMCH tries to see kimchi from a more everyday point of view. In this branding and brand identity project, we stepped away from stiff conventions and built a visual language rooted in raw hand-drawn touch and gentle quirkiness. The mascot, logo, and packaging were designed to feel relaxed with a raw aesthetic, carried by a loud and confident urban tone. Every element, from the logo mark to the packaging system, speaks with bold attitude. KMCH doesn’t aim to blend in, just to stay real. Modern kimchi culture with character.

Project Info

©KMCH is a modern kimchi brand redefining a classic staple through a bold, urban lens. We keep the roots, ditch the fuss, and serve fermentation with attitude - crisp, tangy, spicy, and unapologetically flavorful.

Made for the new generation of food lovers who crave culture, crunch, and character in every bite. Minimalist design, maximal taste.

KMCH

Crave Pizza

Little Nest

Veggea

Let’s Build Brands That Smile Back.